According to the article by Abrasel, published on 04/09/2025, the foodservice sector in 2025 faces an unprecedented challenge: capturing consumer attention in a world full of distractions. Restaurants, franchises, and bars are reinventing themselves, betting on immersive experiences, creative partnerships, sensory marketing, and strategies that transform consumption into connection.
The Importance of Experience
Today, experience is the new currency. Visionary businesses understand that to stand out, it is necessary to create a memorable journey that goes beyond the plate.
Immersive and Ethical Marketing
In the digital environment, consumer attention is also at stake. What is expected are personalized actions and immersive digital experiences, always respecting customer data. Platforms like Instagram and WhatsApp are extensions of the in-person experience and need to be fast, relevant, and humanized.
Personalized Events
Restaurants are positioning themselves as problem solvers, offering complete packages for events such as birthdays and corporate meetings. Partnerships with florists, printing companies, and gift businesses allow for delivering complete experiences, attracting new customers, and increasing the average ticket.
Franchises and the Scale of Experience
For franchises, the challenge is to replicate the experience with excellence in all units. Training that goes beyond technique, addressing the culture of enchantment and empathy in service, is essential to maintain standards and avoid frustrations.
The New Generation of Packaging
The experience does not end at the restaurant. Packaging that tells a story and reflects the brand’s values is fundamental. They must be functional and platforms for communication, engagement, and even viralization.
Glasart is promoting this important analysis conducted by Luis Fernando Nardi from Abrasel. For more details, read the full article on Abrasel’s website: https://pe.abrasel.com.br/noticias/noticias/guerra-pela-atencao-como-os-restaurantes-estao-vencendo-com-criatividade-tecnologia-e-parcerias-ineditas/
Mantém alimentos quentes e frios em um único produto, ideal para buffets versáteis.
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Mantém alimentos quentes e frios em um único produto, ideal para buffets versáteis.
Mantém alimentos quentes e frios em um único produto, ideal para buffets versáteis.
Portátil, é ideal para servir bebidas ou sobremesas geladas em uma cuba prática e elegante.
